With the Mojave watch, IWC
link tried five different versions of the color before landing on a shade that felt right. And that's
link the challenge – there's no definitive right or wrong when it comes to color. Color matching to a Pantone chip is only matching in theory. "Even a black dial is not just a black dial," Knoop says. Color is a
link mix of science and emotion. There's an element of "you know it when you see it," which gives the design process its inexplicable magic.