Times have changed, and so have customer demands. Enthusiasts (more so
link than
link the general public) expect better finishing for their money, which might pressure Universal (and Breitling) to move
link up-market to justify costs. Suppose they do so and position Universal as a higher-tier brand. In that case, they've already lost a big portion of its heritage by ignoring its historical place in the market and potentially fumbling it from the start.