I’ve been exploring how fragrance shopping has changed over the past few years, and it seems like more people are moving away from traditional in-store testing and relying on online platforms instead.
What’s interesting is that online stores now offer a much wider variety of niche, Arabic, and designer perfumes in one place, often with detailed descriptions and customer feedback that help guide choices without physically smelling the product first.
In this space,
https://freshity.co.uk/ is one example of a platform that focuses on making curated fragrance collections more accessible, especially for people interested in oud-based and Middle Eastern scents.
For fragrance enthusiasts:
Do you prefer buying perfumes online or testing them in-store first?
How important are reviews when choosing a new fragrance?
Are niche online stores better than mainstream retailers for variety?
What matters most to you: longevity, scent profile, or brand?
Would love to hear different experiences and opinions from people who enjoy exploring perfumes.
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