Brand Bidding and Fake Landing Pages

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Brand Bidding and Fake Landing Pages

Racoon
Hey there! We’ve run into a weird PPC issue: competitors seem to be bidding on our brand name and showing ads that look “official,” but the landing pages are not ours. It’s hurting trust and probably conversions too. How do people usually handle this without going crazy?
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Re: Brand Bidding and Fake Landing Pages

Brakadabra
Hi! This is a classic case for digital brand protection, and tools like Bluepear are built to make it manageable. Instead of occasional manual checks, they monitor branded SERPs, ad copies, and redirects over time, so you can spot patterns, capture evidence, and react faster when abuse appears.
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Re: Brand Bidding and Fake Landing Pages

Racoon
That sounds useful, because the ads pop up only in certain regions and at random times. By the time we try to reproduce the issue, it’s gone. We also suspect affiliates might be involved, but we can’t prove it. Is monitoring enough to actually stop it?
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Re: Brand Bidding and Fake Landing Pages

Brakadabra
Monitoring is the foundation: it shows who is bidding, what creatives they run, and where traffic is being sent, including suspicious redirects. With consistent records, marketing can adjust strategy and legal/compliance teams can escalate takedowns more confidently. Without evidence, it’s mostly guessing.