I'm going
link to start a brand, he said, speaking in French. "I decided my name is valuable, credible, and known – why not make a brand with my own name, JC Biver? Passion isn't something that goes away
link in retirement. Retirement might mean your position goes away, but not your passion. I have a lot to pass on, and I want to pass it on. The best way to do that is to start a small brand, family-owned and very exclusive, and voila
link – the decision was made."