All the experts I spoke with for this story believe interest in the Day-Date is set
link to grow in the near- and long-term
link future. Auction prices don't lie. The Day-Date is the most recent Rolex to break the million-dollar
link mark at auction, following the Daytona in 2013, the Submariner in 2018, and alongside the GMT-Master, which sold for $1.95 million the same night as Nicklaus' Day-Date.