I’ve been diving into ways realtors can boost their local visibility, and one thing that stood out is the
Google Business Profile service area for realtors. A lot of agents only set up their profile with a business address, but they miss out on customizing service areas to cover multiple neighborhoods or cities they actually work in.
For example, if you’re based in Toronto but also handle listings in Mississauga and Brampton, you can set your profile’s service areas to show up in those searches too. This helps you reach clients who may never drive by your office but are searching online for a realtor in their area.
It’s not just about visibility either, clients trust realtors who “show up” in their local Google searches. It makes your business look more credible and approachable.
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