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Another saying that comes to mind when I think of digital media is, "Beauty is in the eye of the beholder." The person sharing, posting, or e-mailing has their purpose in mind, but the recipient of that post or e-mail puts their own spin on it. The receiver of information puts their tone in the message, might see something in the picture not noticed by the poster that changes the entire content of the picture. It is hard to see/read your post/e-mail through someone else's eyes. Interpretation . . . it changes everything.
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