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It is surprising what some people view as Need rather than Want. This course has talked about advertising, but one of the toughest sales pitches comes from the sales person (rather than a print or commercial advertisement) who does his/her best (usually following a memorized script) to convince a consumer that the consumer NEEDS this extra component or higher level of a product. The consumer wants a washer or dryer, for example, but the salesperson convinces him he NEEDS this digital version with 50 different settings +/-. Or any product with all the extra abilities and all the extended warrantees no one really needs. This is the world people of all ages experience. I especially feel sorry for older people or less informed people who don't understand and who believe that salespersons are correct in saying something is NEEDED. I feel so sorry for the consumer with little funding who has fallen for a high pressured sales pitch.
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