If you’re looking for a
useful resource to understand how social media algorithms reward early content, learning about seed merit is essential. Seed merit is the boost or traffic surge that platforms give when you are among the first to create content on a trend or topic that is starting to gain attention. Being early can give your content a major advantage, increasing visibility and engagement as the trend grows.
For example, imagine you were one of the first people to make a video about “portable bathtubs.” Later, if “portable bathtubs” became a huge trend and everyone started talking about it, your early content would benefit from seed merit. Social media algorithms would push your video more, along with any other content you create on the topic.
Catching a trend early can result in massive traffic and rapid growth. Many multi-million-dollar businesses credit a large part of their success to seed merit, as the initial exposure gave them a strong head start.
The seed merit traffic surge can come from several sources:
SERPs (search results) across social media platforms, especially Google
Main homepages and recommendation feeds on social platforms
Trending and topic-specific hashtags
“Original sound” recognition on TikTok and similar platform features
In short, understanding seed merit is a useful resource for creators and businesses. By spotting trends early and publishing content before they go mainstream, you can maximize your reach and take advantage of the algorithm’s early boost.
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