Social media platforms and influencers have become powerful drivers of sportswear fashion trends. From Instagram reels and TikTok videos to athlete endorsements and fitness creators, online content now shapes what people wear for workouts and everyday life. Influencers often introduce new styles, color combinations, and brand collaborations that quickly gain popularity.
At the same time, this influence raises questions about authenticity, fast-changing trends, and sustainability. Are
social media trends pushing consumers toward better performance wear, or just promoting short-lived fashion hype? How much do influencers impact your sportswear choices? Share your views, experiences, and observations on how social media and influencers are shaping sportswear fashion today.
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