Posted by Beth Duffy on Nov 23, 2016; 2:56am
URL: https://nabble.aealearningonline.org/Needs-vs-Wants-tp6247p6301.html

It is surprising what some people view as Need rather than Want. This course has talked about advertising, but one of the toughest sales pitches comes from the sales person (rather than a print or commercial advertisement) who does his/her best (usually following a memorized script) to convince a consumer that the consumer NEEDS this extra component or higher level of a product. The consumer wants a washer or dryer, for example, but the salesperson convinces him he NEEDS this digital version with 50 different settings +/-. Or any product with all the extra abilities and all the extended warrantees no one really needs. This is the world people of all ages experience. I especially feel sorry for older people or less informed people who don't understand and who believe that salespersons are correct in saying something is NEEDED. I feel so sorry for the consumer with little funding who has fallen for a high pressured sales pitch.