Brand Building
Modern celebrities don’t rely solely on acting or singing careers. They create personal brands that extend into fashion, beauty, tech, and lifestyle industries. For instance, Kim Kardashian transformed her TV fame into billion-dollar ventures like SKIMS and KKW Beauty.
Equity Deals Instead of Endorsements
Celebrities today prefer owning shares in the companies they promote. This shift from flat endorsement fees to equity partnerships (like Ryan Reynolds with Mint Mobile) ensures long-term financial growth.
Smart Investment Strategies
Many stars hire wealth managers to diversify their portfolios into stocks, bonds, crypto, or even venture capital. Leonardo DiCaprio, for example, invests heavily in sustainable startups.
Digital Monetization
YouTube channels, podcasts, and paid social collaborations now generate significant revenue. Influencers like MrBeast and Logan Paul have built entire business empires from digital content.
Source:
https://gogomagazine.co.uk/benny-blanco-net-worth/